Project  _  B.I. Guidelines Book

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Client _ SM Entertainment

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Related  _  Creative Direction, Art Direction, Graphic Design, Advertising

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Size  _  210 x 297(mm)

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Page  _  22

 

 

A new pub brand targeted at the yougner generation, created by the collaborated efforts of SM Entertainment, the top entertainment corporation of Korea, and Kraze Burgers.

Based on the idea of the balance between 'sea and land', the menu's bold yet harmonious use of chicken and fish

as their main dishes is set in the familiar classic backdrop of a pub.