Project  _ Window Display for John Lewis

A window display is one of the powerful reasons to tempt consumers into stores. But, most retail window displays show us what the business wants to show, but often consider what customers want to see. So, most shop displays are boring, tired and not unique which why people overlook the windows on show.

This kind of phenomenon creates a big gap between retail shops and consumers.

A window display in retail shops is very important and powerful touch point, and is not for decoration. It represents the whole store and helps to communicate a key between the bricks-and-mortar store and customers.